Microsoft | Education Empowered

Taking the schoolyard fight to the other guys

Microsoft needed help telling people about all they offer the education sector. They also needed to call out the shortcomings of their competition, Apple and Google. To do that we developed a web experience (now dark) centered on a series of "compete" videos. While the videos do their job of kneecapping the other guys, the site itself showcased all the positive features Office 365 and Windows bring to the classroom.

Purex | Let's Be Honest Campaign

Making laundry more relatable

Purex needed help engaging with their customers in a meaningful way. With a little help from Second City's Molly Erdman, we changed the conversation from coupon clipping to focus on more humorous and relatable everyday moments.

Campaign homepage

Microsoft | Shape the Future Facebook

Forging a strong partnership for a worthy cause

Shape the Future (a Microsoft Education initiative) needed help with awareness. Knowing VH1 Save The Music and Gavin DeGraw both had a shared desire to improve education, we created a partnership to deliver exclusive content to tap into, and expand, all respective social fanbases. The initial campaign push beat the client's goal for new Facebook "likes" by 20%.

Program feature video