nipsco | green train
They wanted a print ad. We gave them a train.
Our energy utility client asked for some print ads promoting their environmental efforts. In my research, I came across a new program that let customers buy renewable energy. Instead of the requested print ads, we formed a partnership to power the local Indiana-to-Chicago commuter train with the same renewable energy customers could buy. Then we used train car posters and platform signage to promote the program.
Train interior posters
Platform signage
CASIO | TRYX LAUNCH
Launching a camera at the height of the camera phone era
As part of the launch of the Casio TRYX, we were tasked with making a bold statement in one of the most photographed parts of the world. Our answer: big-ass billboards. We also created a station domination at CES to build up some hype.
Times Square billboard | Las Vegas Monorail station takeover
AIU | TRANSIT
Selling Higher ed to daily grinderS
American Intercontinental University (AIU) needed help attracting new students and promoting their mobile and online courses in the Chicago area. Understanding that their target is commuters, we used transit advertising to play up the "learning on the go" benefit and share the idea with people as they were in the process of "going."
Bus shelter posters with digital countdown clock
"L" platform signage
