levi's

Selling a classic in a market saturated with newcomers

Levi's and JCPenney asked us to break through the usual chatter with radio spots that could tell a story, stay true to the brand, and leave room for the sales jargon at the end. We put together a series of successful spots that each had a different tale to tell.

boy scouts

Painting a picture of fun

To tell parents about all the amazing things Scouting offers their kids, I wrote these spot to speak to them in their own voice and appeal to them on a level they could relate to.

nipsco

Delivering savings on the motorway

NIPSCO customers love their local radio stations. To take advantage of that, we produced these spot to share some tips for saving money and drive them to a website where they could learn more.