Varsity Tutors | Collateral

Making the sales pitch more personal.

When prospects called about tutoring, follow-up was inconsistent, relying on ad-hoc emails from sales reps. To standardize this, we created a customizable PDF brochure template that allowed for personalized content based on the 3,000+ subjects we offered. Prospects received tailored, shareable brochures after their calls, which led to a ~20% increase in conversion rates.

Collateral Excerpts